Tony the Tiger & Frosted Flakes

Early advertising concepts and magazine ads for Kellogg's Sugar Frosted Flakes
Tony the Tiger and Sugar Frosted Flakes, 1953 – LIFE Magazine.

Frosted flakes are a delicious sugar-coated cereal treat that was introduced to American families in 1952, under the name of Sugar-frosted flakes. The Kellogg’s product is a sweetened variant of traditional corn flakes.

In 1948, rival brand Post, had released Sugar Crisp, a sweetened cereal that caught on well with the public. Sugar-frosted flakes were subsequently created as Kellogg’s answer to the novel threat.

Although the brand is famously fronted by its mascot, the bandanna-wearing Tony the Tiger, it was not always so. The tiger won a popularity contest among Newt the Gnu, Elmo the Elephant & Katy the Kangaroo and has evolved dramatically over time. The original version of the Tiger featured a football-shaped head while walking on fours and looked more like an exaggerated form of the animal.

Thurl Ravenscroft, the original voice of Tony The Tiger

The original character was drawn by cartoonist Martin Provensen but the original image of the tiger eventually morphed to suit the healthy campaign that America had for its citizens. Tony was transformed into a 6-foot athletic tiger to link the cornflakes to a healthier diet and inspired children to take better care of themselves.

Finally, in 1983, the word “sugar” was dropped from the description of the flakes, which made it less clunky. Tony is known for touting the greatness of the cereal brand with his catchy and enthusiastic line, “they’re grrrrrrreat!”

Frosted flakes remain a delightful breakfast cereal to kick-start the day while Tony the Tiger is still an American advertising icon that continues to spread the joy and passion of healthy living.

Who was the voice for Tony the Tiger?

The original voice of Tony the Tiger from 1953-2005 was baritone Thurl Revenscroft of Norfolk, Nebraska. Ravenscroft’s voice has been featured in scores of records, movies and cartoons.

Kellogg’s Frosted Flakes Commercial with The Monkees, 1967

Thurl Ravenscroft, voice of Tony the Tiger

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