Tie-dye shirts was more than a fashion fad, it was the manifestation of creativity. The colorful creation is made from a unique fabric dying technique that dates to ancient Asia. Although the fashion staple had arrived on American shores in the 1920s, the 60s was the decade when it truly came into prominence.
Hordes of ardent fans were seen clad in tie-dye shirts during the iconic Woodstock festival in 1969, as they celebrated peace, the freedom to love, through entrancing musical performances. The brand Rit Dye was famous for its tie dye shirts, when executive Don Price, decided to save the failing company from shutting down by pitching the use of Rit Dye products in the manufacture of then-popular tie dye shirts.
Price managed to attract the attention of some fashion designers, which led to the roaring success of Rit Dye through the 60s and 70s.
Over time, the technique of tie dye was applied to more than shirts. People began splashing the familiar rainbow of colors upon banners, towels, and other items, to further display and disseminate the cultural symbol of uniqueness and creativity.
Although the popularity of tie-dye shirts have waned in recent times, it remains an eye-fetching fashion staple that symbolizes the free spirit that lives within us all.