Plymouth Superbird — 1970

Photo of 1970 Plymouth Superbird
1970 Plymouth Superbird

The Superbird: One year of near greatness

The Plymouth Superbird, built only in 1970, was a modified version of the Plymouth Roadrunner. The Roadrunner was a popular muscle-car who’s run lasted from 1968-1980. Decals of the Road Runner cartoon character graced the Superbird’s spoilers and driver’s side headlight cover. The top-of-the line Plymouth Superbird with the 425 hp, 426 cu in Hemi produced a 0-60 time of 5.5 seconds. One of it’s unique features was it’s “beep-beep” horn that sounded like that of the cartoon character, the Road Runner.

1969 Ford Torino Talladega | Photo: Hemmings

Rival muscle car from Ford

The Superbird’s biggest rival was Ford’s Torino Talladega. Ford only built around 750 Talladegas. They were produced in the first few months of 1969. The Talladega was a spinoff of the Ford Fairlane Cobra “Sportsroof”, Ford’s trade name for a fastback 2-door hardtop.

The Superbird may have been too much

While everyone talked about the revolutionary styling and entertaining graphics, Plymouth had a tough time selling the car because of those very characteristics. Car buyers of the 70s seemed to feel that it was all just too much. Many of the 1,920 Superbirds built in Chrysler’s Detroit Lynch Road Assembly Plant remained on dealer lots until 1972.

Current value of the Superbird ranges from US $100,000 to $200,000 depending on location, condition and factory options.

Plymouth Roadrunner TV Commercial featuring Wile E. Coyote and the Road Runner

1970 Plymouth Superbird – Jay Leno’s Garage

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